Thanks for the tip. I’ll check out the BREW site./////////////////////////

Gary

I agree with the statements above that company sponsored media has made it tough for the readers to discern what content is trustworthy. In fact I’d go ahead and say that it is increasingly tough for one to wear two different hats – pay for play blog/review/analysis or the independent reviewer one. It is a digital world there with credibility taking a beating if one were to straddle across the two – and hence (in my opinion), the subscription based biz model is most likely an interim one till someone figures out one how to get the money in through either an independent 3rd party or through the companies but in a unbiased mode. That then would be termed as another piece of the semicon eco-system.

Company social media is making great contributions to the discussions and education. I especially liked Qualcomm’s Brew site (an application development platform created originally for CDMA mobile phones featuring third-party applications). It had a lot of discussions and facilitated the company to get application developers to port their applications among all BREW devices.

Good to hear where you landed. Does this mean you get to spend your daughter’s birthday with her rather than at DAC;-> And one more time I’ll update my note with your name and Teledyne LeCroy………………………………………….

I didn’t know that the print press had received so much pressure from the Companies. It sounds like when the Web came into the picture they thought that they had another viable choice than print media. Seems like they shot themselves in the foot. Now we are trying to find out how we can fund some “trusted source media”. I wonder if the Companies are going to figure out that while they’ve generated some great Company content, by not funding advertising of the Brands they have lost the independent/ trusted resources of the past that they relied on………………………….

Gary