Gary Smith EDA Consulting in Electronic Design

Gary Smith EDA (GSEDA) is the leading provider of market intelligence and advisory services for the global Electronic Design Automation (EDA), Electronic System Level (ESL) design, and related technology markets.

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    DVCon 2011 – Yet another Excellent Conference

    DVCon 2011 – Yet another Excellent Conference


    This has been a great year for conferences. DVCon is not on my have-to-go list but this year’s DVCon may change my mind. Karen Bartleson and her crew did a great job. This has specifically been a great year for keynotes. The people on my must-hear list are Wally Rhines, Lucio Lanza, Jim Hogan, Gadi Singer, Ron Wilson and now, after hearing Ajoy Bose’s ASP-DAC keynote, he’s on the list. These are the guys that tell it like it is. If you want to make sense out of the smoke and mirrors floating around the design community, pay attention to what these guys say. DVCon had both Wally and Hogan keynotes so this year I put it on my schedule.

    Navigating the SoC Era
    Jim’s keynote was during the SystemC sessions on Monday. It was titled “Navigating the SoC Era.” One of the things he brought out was the reality of the IP market. Proprietary (In-House) IP is 66% of the market. Foundry provided IP is 18% of the market. Third party IP is 16% of the market. I might add that if you take out ARM, Synopsys and the Memory IP providers that 16% drops into the low single digits. The Third party IP Market is not too exciting of an opportunity.

    From Volume to Velocity
    Wally’s keynote concentrated on verification. He pointed out that we have been able to keep the verification effort flat over the last ten years. Our studies show that verification has remained constant between 35% to 70% of the effort. Unfortunately the number of designs that fall into the 70% category continues to grow. Wally then stressed that the next challenge is to lower the cost of verification in order to increase the number of SoC design starts, particularly from new start-ups. If you are looking at the ideal threshold of $25 million for a VC funded design, and you consider the software cost to be half of that we need to get hardware design cost down to $12.5 million. We have a long way to go to hit that target.

    DVCon, a Growing Conference
    The conference grew by 13% this year. It is rapidly growing out of the small conference category. The technical conference was excellent; there were important introductions of new standards and new products and the exhibitions featured 14 new venders. All in all an excellent and exciting conference. They are on a roll.

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